Arif Hikmet Demirci · BEYLER STUDIO ·
Collect customer's questions first
Recurring questions in the store and in messages are the beginning of the content plan: What is the size of the seat? How to clean the fabric? What colors do they have? Can it be seen in the store? Ask the sales team to write down questions received for a week. Turn the most frequently asked questions into separate content. Confirm product information before publication.
Use four content types
Show the size, material and usage area in the product promotion. In the usage context, explain how the same product can be used in a different room. Explain how the visitor can view the products in the store content. Specify the date, condition and scope in the campaign content. Not every post needs to do all four jobs at once.
Sample weekly flow
Monday: post containing front, side and detail photos of a product. Wednesday: story about three points to consider when taking measurements. Friday: short content promoting products visible in the store. Weekend: contact information for those wishing to plan a visit. This flow is an example; You can change the frequency according to team capacity and actual products.
Select single next step
Saying both go to the website, write a comment and send a message in one content makes it difficult for the visitor. Forward a product shipment with a size or stock question to WhatsApp. Link a post promoting a product line to the relevant catalog page. If the product name is ready in the communication message, the sales team will understand the context more easily.
Evaluate the result with operating behavior
Besides the like, save the product question, store visit request and quote request separately. Take note of which product is the subject of messages from posts. After one month, evaluate which type of content started meaningful conversations. This guide does not promise any specific reach or sales results; It offers a regular working method.
Let's prepare this work together
You can examine the scope and examples of the relevant service.
Review service