SEREIN — Logo and Brand Identity Design

Visual idea

SEREIN Coastal House carries the coastal theme in its presentation with two wave lines and a circular form. The icon is located above the brand name; small form studies show different line patterns of the same idea. The name, symbol and the phrase Coastal House on the bottom line are read as separate layers.

Color and typography

Dark blue, sand and pale blue are used together on the cover. While the dark blue highlights the main sign, the light background leaves a wide gap. In the presentation, Cormorant Garamond and Manrope were mentioned as typography directions. A clear hierarchy is established between the larger brand name and the smaller description line.

Things to consider together

This example; It covers the logo mark, brand name, color palette and fonts on the same page. While working for your own brand, we also evaluate the legibility of the logo in the profile image, signage and printing. The fields to be used and delivery formats are clarified in the project proposal.

Items seen in the presentation

• Icon made of wave lines
• Brand name and description line
• Three-color palette and typography direction

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